Dear Reader,
With the New Year just sprung, and with the air of renewal and optimism still in the air, we should go back to basics, and rediscover what the true ethos and fundamentals are behind local bag brand ABARA.
Each letter of the brand name ABARA symbolizes a wealth of meaning and these 5 letters carry with them the entire brand story. What are ABARA’s values?
ABARA: Authentic. Bespoke. Aspirational. Respectful. Artisanal.
"A" for Authentic
Every piece at ABARA is authentic to our vision: Each carefully designed handbag embodies authenticity in craftsmanship and material, and each creation thoughtfully enables you to become your true, authentic self.
“The process of developing one’s authentic style is a constantly evolving story; It is an accumulation of knowledge and one’s life experience over the years, and as personal as your thumbprint.” says Yuki Yang, ABARA founder.
"B" for Bespoke
ABARA makes bespoke designs to express the nuances of who you truly are. We believe that our bespoke features and details will conjure your dream bag in the perfect proportions, colour, texture and hardware that express your authentic spirit.
One of our USPs is to make a fully-customised dream bag: ABARA can make you a unique bag that’s custom-made for you and only you. This one of its kind creation is a personal expression of your style, and because it is made with integrity, it can be an heirloom piece which you can pass down through the generations.
"A" for Aspirational
ABARA aspires for you to be the best version of yourself. We must always aspire to be the best in whatever we do, be it design or craftsmanship, and we believe that our products will inspire you to be the best that you can be.
Realising her aspirations has enabled ABARA’s founder Yuki Yang to attain her dreams. She transcended her humble beginnings (like many other iconic designers in fashion history) to live the life she aspired to.
"R" for Respectful
ABARA is respectful of the environment: The fine leathers we use are sustainably sourced from precisely the same tannery that the French luxury houses use. All our leathers are CITES certified, and are environmentally responsible and sustainably- sourced. We are conscious of the impact of fashion waste and we have designed our products to be gentle on the environment. One of ABARA’s key USPs is that every handbag we make can be repaired and restored to its original condition.
ABARA is also respectful of the craftsmanship and traditions that we employ in making our bags; our artisans come carefully chosen from among the best in the industry, bringing decades of skills, integrity and experience into the creation of your handbag.
"A" for Artisanal
ABARA is lovingly created in every detail: Each handbag represents the passion of its creators and craftsmen, imbuing it with that uniquely artisanal, human touch. Each lovingly handcrafted bag takes hundreds of hours of design and craftsmanship, and is created from the highest-quality materials known to the world of fashion.
ABARA prioritizes uncompromising quality in all our products. Close attention to detail is devoted to the finest and highest quality materials from our world-leading tannery that supplies high-quality exotic leather to discerning customers globally.
